Faculty

Jared Covington

Instructor of Marketing

“In the Business Program here at Southern Virginia University, our goal is to give you the skills to build things up and make a difference, wherever you may find yourself. Whether talking about companies, programs, skills, movements or people, in my classes, you will learn to take the principles, strategies and tactics of marketing and apply them across a wide variety of applications and real-world projects. Oh, and we'll have a bit of fun, too.”

Education

  • B.A. English Literature & African American Studies, University of Utah, 1998
  • Pragmatic Marketing Level III, Pragmatic Institute

Courses

  • Business Major: Principles of Marketing, Digital Marketing, Strategic Marketing Management
  • Publishing Concentration: Journalism & Public Communication, Advanced Composition & Journalism

Teaching Positions & Professional Experience

  • Joined Southern Virginia University faculty in 2020
  • Vice President, Digital Strategy, Utah Jazz, 2017–19
  • Media Manager, The Church of Jesus Christ of Latter-day Saints, 2016–17
  • Senior Advisor—Social Media, The Church of Jesus Christ of Latter-day Saints, 2011–16
  • Adjunct Faculty, Ensign College (formerly LDS Business College), 2014–16
  • Digital Marketing & Media Consultant, 2008–11
  • Manager, Online Marketing & New Media, Sony BMG Music Entertainment, 2005–08
  • National Manager, Alternative Music Marketing, BMG Music Distribution, 2003–05

Scholarship & Creative Work

  • Guest lecturer at Brigham Young University, Utah Valley University, and University of Utah, 2011–20

Awards, Leadership & Service

  • Board Member, Main Street Lexington, 2022–present
  • Marketing Advisor, The Walker Program, 2020–present
  • Marketing Program Advisor, Salt Lake Community College, 2017–19
  • Advisory Board Member, Social Media Marketing Program, Ensign College (formerly LDS Business College), 2014–16
  • Missionary, Brazil Salvador South Mission, The Church of Jesus Christ of Latter-day Saints, 1994–96